YVONNE FITZGERALD PROPERTIES

THE BRIEF



YVONNE FITZGERALD PROPERTIES IS THE LEADING ESTATE AND LETTING AGENCY SERVING

CAITHNESS AND THE NORTH OF SCOTLAND.

TO FURTHER ELEVATE HER BUSINESS PORTFOLIO AND ENSURE HER BRAND POSITIONING WAS CONSISTENTLY REFLECTED, YVONNE REQUIRED PROFESSIONAL PROPERTY PHOTOGRAPHY THAT MATCHED THE HIGH STANDARDS OF HER BUSINESS.

PREVIOUSLY, PROPERTY IMAGERY HAD BEEN CAPTURED IN-HOUSE BY HER TEAM; HOWEVER, IT BECAME CLEAR THAT THERE WAS A LACK OF CONSISTENCY ACROSS LISTINGS. FOLLOWING AN INITIAL CONSULTATION, I WAS INVITED TO WORK WITH YVONNE ON AN “AS REQUIRED” BASIS, PROVIDING PROFESSIONAL PHOTOGRAPHY FOR HER PROPERTY PORTFOLIO. THESE IMAGES WERE USED ACROSS HER WEBSITE AND AUTOMATICALLY SYNDICATED TO PLATFORMS INCLUDING RIGHTMOVE AND ZOOPLA.

SINCE IMPLEMENTING A CONSISTENT, PROFESSIONAL APPROACH TO HER IMAGERY, YVONNE  RECEIVED REGULAR POSITIVE FEEDBACK ON THE QUALITY AND PRESENTATION OF HER PROPERTY LISTINGS.